![]() Both companies’ posts across the whole spectrum of social media outlets they participate in are heavily dominated with product marketing. In only two metrics does Xbox currently lead: one is in number of tweets, where at 61.7K tweets Xbox has more than for times as many as it’s rival. In nearly every category of social media penetration, across five of six channels (the five between the gaming divisions themselves) and nine of eleven metrics – Sony’s PlayStation division outshines Microsoft’s Xbox division. How are they adapting to the new world of social media? ![]() ![]() ![]() Playstation and Xbox have long dominated the console gaming industry, and both were around for a long time before the rise of social media.
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